TelcoX: the industry’s first Vodafone and BT
Voice of the Customer research programme

TelcoX Customer Research Programme

Brought to you by TelcoTitans, this ongoing research effort provides an exclusive perspective from BT and Vodafone leaders and decision-makers on the state of their business and their perceptions of suppliers and vendors.  Topics include:

Why Join TelcoX?

Benefits for Account Managers & Sales Leaders

  1. Get a unique view of each telco’s priority investment areas from customer leaders
  2. Benchmark your perceived strengths and weaknesses and those of your competitors at BT and Vodafone
  3. Learn who each telco identifies as leaders in key solutions areas, and who they prefer in your competitive peer set
  4. Draw on insight to help you get buy-in for new telco account sales and development activities and initiatives
  5. Create research-backed account sales campaigns that target the right priorities for maximum growth inside BT and Vodafone

Benefits for ABM and Customer Marketers

  1. Gain detailed analysis on the suppliers in a leadership position at BT and Vodafone
  2. Take control of your brand perception inside the telcos, using direct insight from customer leaders
  3. Get a better grasp of the trends, opportunities and threats facing each telco to focus your account marketing strategy
  4. Track the impact of your relationship development and ABM efforts at BT and Vodafone over time
  5. Use research insights to drive ABM budgets and new account  planning activities to best target the needs of BT and Vodafone going forward

How to Join TelcoX

Two participation levels available:

Standard Participation

You will get:

  1. 2022 report
  2. 2023 trend report (releasing soon)
  3. Standard briefing of 2023 report data
Premium Participation

(Limited availability)

You will get:

  1. 2022 report

  2. 2023 trend report & custom briefing

  3. Design influence and brand in 2024 research

  4. Early preview of 2024 results, and custom 2024 brand trend report & briefing

  5. Right of first refusal for 2025

Key Research Features

All major geographies covered






Who benefits from TelcoX?

In short, anyone who owns accounts into BT and Vodafone and wants to maximise their growth by being the best supplier they can be. TelcoX sponsorship will give you deeper insight into the telco’s ecosystem, including what they value in their suppliers, their view of the competitor landscape and what’s on the radar for BT and Vodafone’s senior decision-makers.

What is the TelcoX Research Programme?

TelcoX is a new research programme from TelcoTitans that studies how Telco decision-makers view their own company, their competitors and market, and their suppliers. Our 2022 research programme, completed in late-2021, included respondents exclusively from Vodafone Group and their top OpCos. 2023 will again poll Vodafone leaders to help track trends, with a BT research study also starting Spring 2023, and other telcos to be added in future.

What topics and issues are covered in 2022 report?

Vodafone Company Direction and Imperatives:

  • Competitors and marketplace perceptions
  • Growth opportunities
  • Negative impacts
  • Investment priorities

Vodafone Supplier Brand Perception topics:

  • Overall mindshare
  • Perceptions (forward looking, influential, reliable, aligned, easily substituted, etc,)
  • Engagement funnel (first choice, preference, rejection, etc.)
  • Regard (NPS scale)
  • Buzz (positive, negative)
  • Solutions attributes (cloud, digital, data centre, services, infrastructure, mobile, fixed, etc.)
  • Emerging Suppliers

Special Section: Strategic Role of Data (and review of Dataverse vendors)

  • Perceptions and engagement funnel for data-centric suppliers
  • Brand associations for key data industry player
  • Relevance of strategic data at Vodafone

Who are the Telcos and Suppliers Covered in 2022?

Vodafone leaders answered questions about these Suppliers and Telcos:

  • Accenture
  • Alteryx
  • Amazon (AWS)
  • Amdocs
  • Apple
  • Capgemini
  • Ciena
  • Cisco
  • Cloudera
  • Databricks
  • Datavant
  • Dell
  • Domo
  • Ericsson
  • Google
  • Huawei
  • IBM
  • Intel
  • K2 View
  • Mavenir
  • Microsoft
  • MicroStrategy
  • Nokia
  • NTT Data
  • Oracle
  • Pegasystems
  • Qualcomm
  • Qlik
  • Salesforce
  • Samsung
  • SAP
  • SAS
  • Snowflake
  • Splunk
  • Teradata
  • VMware
  • ZTE
  • and more…
  • Vodafone
  • Airtel
  • Altice
  • America Movil
  • AT&T
  • BT
  • Comcast
  • Deutsche Telekom
  • Etisalat
  • Jio
  • KT
  • Liberty Global
  • MTN
  • NTT
  • Orange
  • Safaricom
  • Singtel
  • SK Telecom
  • SoftBank
  • STC
  • TIM
  • Telefónica
  • Telstra
  • Verizon

Are you leading or lagging? Learn what Telco leaders say.

Get access to the 2022 findings now and join 2023 research starting soon!

Watch the 2022 Briefing

If you would like to learn more about the TelcoX subscription and sponsorship services, or to receive a preview of the research, please contact us: