TelcoX Customer Research Programme ‘Who’s winning inside Vodafone’ – Wave 1 results!

Access the full report to find out what Vodafone leaders are looking for in strategic vendors and partners

50+ leading vendors profiled, including:

TelcoX Customer Research Programme


Brought to you by TelcoTitans, the inaugural TelcoX Customer Research Programme gives a high-value deep dive into the world of some of the largest telcos in the market today. The Wave 1 report topics cover:

Why Join TelcoX:

Benefits for Account Managers & Sales Leaders

Benefits for ABM and Customer Marketers

  • Get a unique view of Vodafone priority investment areas from customer leaders
  • Benchmark your perceived strengths and weaknesses and those of your competitors at Vodafone
  • Learn who Vodafone identifies as leaders in key solutions areas, and who they prefer in your competitive peer set
  • Draw on insight to help you get buy-in for new Vodafone account sales and development activities and initiatives
  • Create research-backed account sales campaigns that target the right priorities for maximum growth inside Vodafone
  • Gain detailed analysis on the suppliers in a leadership position at Vodafone

  • Take control of your brand perception inside Vodafone, using direct insight from customer leaders

  • Get a better grasp of the trends, opportunities and threats facing Vodafone to focus your account marketing strategy

  • Track the impact of your relationship development and ABM efforts at Vodafone over time

  • Use research insights to drive ABM budgets and new account  planning activities to best target the needs of Vodafone going forward

  • Benefits for Account Managers & Sales Leaders
  • Benefits for ABM and Customer Marketers

Are you leading or lagging? Learn what Telco leaders say.

Get access to the 2022 findings now and join 2023 research starting soon!

Join now to get the Wave 1 results and participate in the next research phase. TelcoX participation options:
Standard Participation

You will get:

  • Wave 1 report & standard briefing (now)
  • Brand included in Wave 2
  • Wave 2 trend report briefing (when available)
Premium Participation

(Limited availability - 3 packages remaining)

You will get:

  • Wave 1 custom brand report & custom briefing (now)

  • Design influence, insert custom questions, and brand in Wave 2

  • Early preview of Wave 2 results, and custom Wave 2 brand trend report & briefing

  • Right of first refusal for Wave 3 Vodafone

Key Research Features

All major geographies covered






In short, anyone who owns accounts into Vodafone and wants to maximise their growth by being the best supplier they can be. TelcoX sponsorship will give you deeper insight into the Vodafone ecosystem, including what they value in their suppliers, their view of the competitor landscape and what’s on the radar for Vodafone’s senior decision-makers.

TelcoX is a new research program from TelcoTitans that studies how Telco decision-makers view their own company, their competitors and market, and their suppliers. Wave 1, completed in the Summer of 2021, included respondents exclusively from Vodafone Group and their top OpCos. Wave 2 will again poll Vodafone leaders starting in early 2022 to help track trends, with other Telcos to be added in future Waves.

Vodafone Company Direction and Imperatives:
  • Competitors and marketplace perceptions
  • Growth opportunities
  • Negative impacts
  • Investment priorities
Vodafone Supplier Brand Perception topics:
  • Overall mindshare
  • Perceptions (forward looking, influential, reliable, aligned, easily substituted, etc,)
  • Engagement funnel (first choice, preference, rejection, etc.)
  • Regard (NPS scale)
  • Buzz (positive, negative)
  • Solutions attributes (cloud, digital, data centre, services, infrastructure, mobile, fixed, etc.)
  • Emerging Suppliers
Special Section: Strategic Role of Data (and review of Dataverse vendors)
  • Perceptions and engagement funnel for data-centric suppliers
  • Brand associations for key data industry player
  • Relevance of strategic data at Vodafone

Vodafone leaders answered questions about these Suppliers Telcos (and more):


  • Accenture
  • Alteryx
  • Amazon (AWS)
  • Amdocs
  • Apple
  • Cisco
  • Cloudera
  • Databricks
  • Datavant
  • Dell
  • Domo
  • Ericsson
  • Google
  • Huawei
  • IBM
  • Intel
  • K2 View
  • Mavenir
  • Microsoft
  • MicroStrategy
  • Nokia
  • NTT Data
  • Oracle
  • Pegasystems
  • Qualcomm
  • Qlik
  • Salesforce
  • Samsung
  • SAP
  • SAS
  • Snowflake
  • Splunk
  • Teradata
  • VMware
  • ZTE


  • Vodafone
  • Airtel
  • Altice
  • America Movil
  • AT&T
  • BT
  • Comcast
  • Deutsche Telekom
  • Etisalat
  • Jio
  • KT
  • Liberty Global
  • MTN
  • NTT
  • Orange
  • Safaricom
  • Singtel
  • SK Telecom
  • SoftBank
  • STC
  • TIM
  • Telefónica
  • Telstra
  • Verizon

If you would like to learn more about the TelcoX subscription and sponsorship services, or to receive a preview of the research, please contact us: